Tell us what you’re building.
hello@aetherworks.ioFounders, operators, agencies: a written reply within one business day.
Toronto, local time
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Notes from production.
What we’re building, what broke, what it costs to run, and what we’d do differently. Written by the person doing the work.
Hiring a white-label development partner: what agencies check first
For brand and design agencies in Toronto and Québec: how to vet a build partner before a client project depends on them, the terms that protect your margin and your client, and the first job to give them.
What custom software costs in Canada in 2026
A price guide from a Toronto studio that publishes its numbers: what a pilot, a full product and a year of operations cost, what moves the price, and when not to build at all.
When to replace the spreadsheet with software
A rule of thumb for operations software: the four signs a spreadsheet has become a system, how to put a number on it, and what the first build should be.
A French website is not a translated website
Québec enforcement is at record levels, but a translated site still fails half its market. What building bilingual actually means.
The demo is not the product
AI made working demos nearly free. Production software still costs real money, and that gap is where projects die. How to buy around it.
Start with a Discovery.
Two sentences start it. Here is what happens next.
It’s --:-- in Toronto. Write now and you’ll hear back by ….
- Now You write, in English or in French: what the business does and what stalls today.
- Within one business day A written reply from Nicolas, the person who would build the product.
- This week A short call. If it’s not a fit, we say so, with where to look instead.
- One to two weeks The Discovery: a written spec, a fixed quote, a date. Yours, whatever you decide.
