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    <description>Notes from production by AetherWorks: what we’re building, what broke, what it costs to run.</description>
    <language>en-CA</language>
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      <title>Hiring a white-label development partner: what agencies check first</title>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <description>For brand and design agencies in Toronto and Québec: how to vet a build partner before a client project depends on them, the terms that protect your margin and your client, and the first job to give them.</description>
      <category>Agencies</category>
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      <title>What custom software costs in Canada in 2026</title>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <description>A price guide from a Toronto studio that publishes its numbers: what a pilot, a full product and a year of operations cost, what moves the price, and when not to build at all.</description>
      <category>Pricing</category>
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      <title>When to replace the spreadsheet with software</title>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <description>A rule of thumb for operations software: the four signs a spreadsheet has become a system, how to put a number on it, and what the first build should be.</description>
      <category>Operations</category>
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      <title>A French website is not a translated website</title>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <description>Québec enforcement is at record levels, but a translated site still fails half its market. What building bilingual actually means.</description>
      <category>Bilingual</category>
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      <title>The demo is not the product</title>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <description>AI made working demos nearly free. Production software still costs real money, and that gap is where projects die. How to buy around it.</description>
      <category>Production</category>
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